Every feature, on every plan

No feature gates and no enterprise tier. Each section links to the docs that explain how it works.

See how these reports fit together in the website analytics overview, or try the live demo.

Overview

One screen with visitors, visits, views, bounce rate, session time and net revenue, a trend chart with previous-period overlay, and breakdowns for pages, sources, locations, devices and events. Click any row to filter the whole dashboard.

Realtime

A live globe of recent visitors, the pages they view and estimated countries. Locations come from reported country, timezone or browser language; they are not precise visitor locations.

Funnels

Build funnels from the pages and events you already collect. See visitors, conversion and drop-off per step, with a band chart that makes the leaks obvious.

Revenue attribution

Connect your checkout to send USD orders, full refunds and attribution details. Reports group revenue by the pages, sources and campaign information supplied with each order. Missing attribution is shown as unattributed. Partial refunds and other currencies are not currently supported.

Campaigns

UTM reports by campaign, source and medium with visitors, views, conversions, orders and revenue. A link builder composes tagged URLs for you.

Web Vitals and performance

LCP, INP, CLS, FCP and TTFB collected from real visitors. p50, p75 and p95 trends with good and poor thresholds, and the pages that need attention.

Events

Custom events with one line of JavaScript. Counts, shares and a full activity log.

Read the custom event setup and AI referral measurement guide to connect incoming visits to useful actions.

Public, read-only dashboards you can hand to a client or post in a team channel. Revoke them anytime.

Export

Event and order records for a selected date range as CSV, on every plan. Exports include the reporting fields documented in the dashboard; they are not a complete backup of all data types.

Roll-up

All your websites in one view with per-site numbers for any range.

Privacy

The tracker uses browser storage for visitor and session identifiers rather than cookies. Analytics records do not include a visitor IP field. Consent requirements depend on your location and use; see storage and consent.