Campaigns

Open Campaigns to compare traffic carrying UTM parameters.

Create a campaign link

Use Create campaign link and enter a destination URL, source, medium and campaign. Copy the resulting URL into the campaign you are running. For example:

https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=launch

The tracker reads source, medium and campaign. It records pathname separately from the query string.

Performance tabs

Group results by Campaigns, Sources, Mediums or Source / medium. The report shows visitors, views, conversions, orders and revenue. Here, Conversions means custom-event occurrences, not a separately configured goal or unique converted people.

Conversion events and revenue

The Conversion events table shows custom-event counts within campaign sessions. Orders and revenue depend on campaign attribution supplied with order data.

Missing campaign traffic

Check the published link, tracker installation and selected period. A campaign label without collected activity will not create a report row. Changes to tagged campaign values can start a new tracker session.

Something unclear? Contact support.