Custom events
Anything you can attach a click handler to can be an event.
window.seean.track("signup");
window.seean.track("download", { file: "pricing.pdf" });
Events show up on the Overview (Events card), in the Events activity log, in funnels as steps, and in campaign conversion reports. Properties are sent with the event, but the current activity-log table does not display them.
Naming
Use short, stable names: signup, cta_click, newsletter_signup. Renaming later splits your history.
404 pages
Send window.seean.track("pageview", { status: 404 }) from your not-found page and it appears under Pages → 404s.
The marked 404 call is an additional pageview, not an update to the automatic pageview. See 404 tracking before using it.
Something unclear? Contact support.