KPIs
The Overview summarizes the selected website, period and filters.
Metric definitions
| Metric | What Seean counts |
|---|---|
| Visitors | Distinct reported visitor identifiers in the selected data. |
| Visits | Distinct visitor/session combinations. |
| Views | Events named pageview. |
| Bounce rate | Share of sessions with at most one pageview. |
| Session time | Average time between the first and last recorded activity in a session. |
| Net | Accepted order amounts minus full refunds in the selected report. |
Visitors and sessions
The tracker stores a random visitor identifier in localStorage and session information in sessionStorage. A new session starts after 30 minutes of inactivity, when the clock moves backward, or when a different tagged campaign starts. Different browsers or cleared storage can create separate visitor identifiers.
These numbers count observed activity; they are not a census of people. A visitor who blocks collection is not included.
Interpret time and bounce
A session with one recorded activity has zero measured duration. Seean cannot determine how long someone stayed after their final recorded activity. A custom event does not add a pageview, so a session may contain custom events and still have only one view.
Compare results
The previous-period comparison uses the selected period’s preceding interval. Use the same range and filters when comparing reports. Revenue setup is required before Net can represent your orders.
Something unclear? Contact support.